Page Elements:
1. Color
• Make it easy to look at
• Use complimentary colors, both in theory and to your content
• Balance the value of your colors
2. Line & Movement
• Line: up and down
• Movement: z form
3. Form
• No two elements should be competing with one another
• Unity
• Aesthetics
4. Text
• Hierarchy of communication
• Compartmentalize and layout for flow and understanding
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